About Us
Éliane Gilain
Founder and CEO
From making local businesses shine to working with World Championship winning teams and drivers, one thing has remained constant; the level of dedication to the craft. Pushing boundaries, thinking outside the box, and creative integrity are at the heart of Éliane’s core values. Combine those elements with cutting edge strategies, an extensive marketing background, self-determination like no other, and a lot of caffeine, and you’ve got the winning formula in your hands.
Cassidy Charette
Marketing Consultant
Once a high performance athlete herself, she’s taking her competitive nature trackside. Her 5 years of experience working with clients in motorsports, automotive, finance, and the energy sector have let her blossom into a masterful multitasker. Her analytical approach, compelling storytelling, and talent for creating engaging content make her the perfect fit at 5 AM.
Marie-Ève Pelletier
Marketing Consultant
A sharp strategist, she began her career in politics specializing in media relations, before transitioning into the professional services. With more than a decade of experience in communications and marketing, she has supported clients in the legal, restaurant, motorsport and automotive industries delivering everything from PR to social media strategy and event planning. Marie-Ève’s strength lies in her ability to listen and act with intention. She turns every challenge into an opportunity.