Founder and CEO
From making local businesses shine to working with World Championship winning teams and drivers, one thing has remained constant; the level of dedication to the craft. Pushing boundaries, thinking outside the box, and creative integrity are at the heart of Éliane’s core values. Combine those elements with cutting edge strategies, an extensive marketing background, self-determination like no other, and a lot of caffeine, and you’ve got the winning formula in your hands.
Once a high performance athlete herself, she’s taking her competitive nature trackside. Her 5 years of experience working with clients in motorsports, automotive, finance, and the energy sector have let her blossom into a masterful multitasker. Her analytical approach, compelling storytelling, and talent for creating engaging content make her the perfect fit at 5 AM.
Aptly named to represent the nature of early mornings working in motorsports, a nod to our passion, the The 5 AM Agency is redefining what it means to be early risers. The new look and feel of the agency encompasses the commitment, hard work, and long hours required to be ahead of the pack in racing.
Following eight successful seasons, the newly re-branded 5 AM Agency has their sights set on a jam-packed year ahead. A new name, new projects, and new opportunities await the agency as it gears up for one of the busiest years to date. Growth, ambition, and thriving amidst the chaos are the main themes for 2023, and the group is more prepared than ever to rise to the challenge. 5 AM is focused on delivering the best in class public relations and marketing services around the clock. We start early so our clients can get a head start on the competition, both on track and online.